http://youtube.com/watch?v=lBUBNVDLFdY
Yo, check this, MDA is in da 'hood!
By Alfred Siew
YES, yes, y'all, they don't stop!
The top brass in the Media Development Authority (MDA) have pulled in 20,000 views on the video-sharing website YouTube in just two days.
It is a feat few local acts manage. A video of opposition leader Chiam See Tong during the last General Election - considered well watched - has been viewed only about 11,000 times.
The MDA video, classified under 'comedy' on YouTube, features the agency's senior people jabbing their fingers in the air and rapping about a vibrant Singapore.
It was produced to showcase the agency's work on the media scene.
The brainchild of MDA communications director Cassandra Tay, the four-minute clip was first shown at a staff conference in April.
It was also screened at the reception areas of offices and to new staff.
The rap video was so well received that it was later sent to those in the industry in a memory drive together with the agency's annual report.
A version was also put on its website.
The public cottoned on after newspaper reports this week and so far, at least six copies of the video have been put up on YouTube.
Read the full story in Saturday's edition of The Straits Times Life!
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